Salesforce Certified Marketing Associate Exam Questions

  Edina  02-29-2024

Are you hoping to take your IT career to the next level by becoming a Salesforce Certified Marketing Associate? PassQuestion can provide you with the latest Salesforce Certified Marketing Associate Exam Questions that will help you to gain a comprehensive understanding of the examination. This resource is designed to assist you in mastering every single topic covered by the Salesforce Marketing Associate exam. By utilizing these Salesforce Certified Marketing Associate Exam Questions, you will be able to delve into the fundamentals of each subject matter, ensuring that you have a firm grasp of the material. This will not only aid in your understanding of the exam structure, but also equip you with the necessary knowledge to successfully pass the examination and achieve your professional goals.

Salesforce Certified Marketing Associate Credential

The Salesforce Certified Marketing Associate credential is specifically designed for those individuals who are seeking to establish themselves in an entry-level marketing role within the expansive Salesforce ecosystem. This prestigious certification serves as a testament to the foundational knowledge, skills, and abilities of an individual who is new to the Marketing Cloud Engagement platform, as well as the broader marketing concepts that drive today's businesses.

In essence, the Salesforce Certified Marketing Associate credential acts as a stepping stone for those poised to embark on a career within the Salesforce ecosystem. It is an entry-level certification that involves an in-depth, multiple-choice exam designed for individuals who have up to 6 months of hands-on experience with the Salesforce Marketing Cloud Engagement platform.

The certification is meticulously crafted to equip Salesforce Trailblazers with the tools they need to flourish in a marketing career. It validates not only their foundational marketing knowledge but also their understanding of the Marketing Cloud Engagement platform. More importantly, it assesses how well they can leverage this platform to address specific business needs, all in alignment with Salesforce's industry-leading best practices.

Exam Information

  • Content: 40 multiple-choice questions and up to 5 non-scored questions
  • Time allotted to complete the exam: 70 minutes
  • Passing score: 65%
  • Registration fee: US $75 plus applicable taxes as required per local law
  • Retake fee: Free
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment; click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None

Salesforce Marketing Associate Exam Objectives

Marketing Concepts: 28%

  • Describe key components of a marketing strategy and how they align with the overall marketing purpose.
  • Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.
  • Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.
  • Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.
  • Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

Marketing Cloud Engagement Basics: 22%

  • Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.
  • Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.
  • Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.
  • Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.
  • Given requirements, determine a proper Cloudpage form submission setup.

Email Sending and Journeys: 22%

  • Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.
  • Given a scenario, identify the recommended configuration for the email send wizard settings.
  • Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.
  • Given a scenario, identify which journey functionality should be used to address business needs.
  • Given a scenario, identify how to accomplish content rendering validation.

Data Management: 18%

  • Given a scenario, summarize the various data import mechanisms and requirements.
  • Configure settings when creating a new data extension, including settings for data fields.
  • Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

Reporting and Analytics: 10%

  • Identify where specific data can be found in Marketing Cloud Engagement.
  • Interpret undesired send results and possible deliverability consequences.

Check Online Salesforce Certified Marketing Associate Exam Sample Questions

1. A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.
They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?
A. Have customer log in to their account and update profile.
B. Provide a postal mailing address as a minimum.
C. Set up a footer in the email with an unsubscribe link.
Answer: C

2. Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
A. Assign new subscriber keys to each promotion code redemption.
B. Assign the email address as the primary key.
C. Assign the promotion code field as a second primary key.
Answer: C

3. Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.
Where should the associate configure this setting in the email send?
A. Define Properties
B. Configure Delivery
C. Review and Send
Answer: A

4. The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?
A. Trailhead
B. Salesforce Developer Center
C. Salesforce Help & Training
Answer: A

5. The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?
A.Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
B.Use Roles & Permissions to set modify and delete permissions for key data extensions.
C.Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
Answer: B

6. The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?
B.Salesforce Developer Center
C.Salesforce Help & Training
Answer: A

7. Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send?
A.Send Classification
B.Sender Profile
C.Delivery Profile
Answer: A

8. The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.
Which option should the associate use to configure Preview and Test?
A.Based on entire list
B.Based on subscriber record
C.Based on test data extension
Answer: C

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