Question No : 1
You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A.Unique matched records
• B.Matched records only
• C.Matched and non-matched records
• D.Unique source records
• E.All source records

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match-entities

Question No : 2
You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization’s compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.

• A.You must have administrator role in audience insights.
• B.The key vault must have Key Vault firewall enabled.
• C.The key vault is in the same Azure location as the audience insights environment.
• D.Audience insights can write secrets or overwrite secrets into the key vault.

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vault

Question No : 3
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
✑ All customers that live in Paris, France
✑ All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.Measures
• B.Enrichments
• C.Intelligence
• D.Profiles
• E.Data entities

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segments

Question No : 4
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?

• A.Filter the activities on the timeline.
• B.Delete the activity from the timeline.
• C.Edit the activity from the timeline.
• D.Open the activity from the timeline.
• E.Sort the activities on the timeline.

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities

Question No : 5
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?

• A.Segments
• B.Search
• C.Enrichments
• D.Activities

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system

Question No : 6
HOTSPOT
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?

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Answer:


Explanation:
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Question No : 7
You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.It allows you to collect, measure, and understand customer behavior on your website.
• B.It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
• C.It allows you to send new customer leads directly to a marketing automation platform.
• D.It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview

Question No : 8
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.Identify the primary keys and semantic field types within the different entities.
• B.Identify the entities that you need to unify into a single profile.
• C.Identify the prioritization of similar fields between different entities.
• D.Select the fields you want to include the unified customer profile.
• E.Identify rules for duplication between different entities.

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Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities

Question No : 9
DRAG DROP
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Answer:


Explanation:



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Question No : 10
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

• A.You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
• B.Your team can set up scheduled refreshes that allow your workflow to run automatically.
• C.Your team needs to manually trigger your custom machine learning workflows.
• D.Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

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Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab