Test Online Free Adobe AD0-E327 Exam Questions and Answers
The questions for AD0-E327 were last updated On May.30 2023 Get AD0-E327 Full AccessQuestion No : 1
A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did not open the initial email.
What are the workflow activities needed to do this?
Answer:
Explanation:
To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are:
Query: Create a query to identify the recipients who did not open the initial email.
Email!: Create an email delivery activity to send the initial email.
Wait: Add a wait activity to wait for two hours.
Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.
Email2: Create a second email delivery activity to send the follow-up email.
End: Add an end activity to end the workflow. https://www.indeed.com/career-advice/interviewing/email-follow-ups
Question No : 2
A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?
Answer:
Explanation:
The most appropriate delivery indicator to use to ensure the winning delivery is selected is
C. indicators/@estimatedRecipientOpenRatio1.
The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population. The most appropriate delivery indicator to use to ensure the winning delivery is selected is the estimated recipient open ratio. This is because the open ratio is a measure of the number of recipients who opened the email divided by the number of emails delivered. The higher the open ratio, the more effective the email campaign2.
https://getcircuit.com/teams/blog/delivery-performance-kpi
Question No : 3
A business practitioner wants to create a cross delivery workflow in a campaign so that customers who are subscribed to a newsletter would receive a promo in an email, then in an SMS.
What should the business practitioner do to ensure that this workflow is cross delivery?
Answer:
Explanation:
Check “Generate inbound/outbound transitions” in the workflow execution settings of both email and mobile deliveries.
The workflow execution settings of the email and mobile deliveries should be configured to generate inbound/outbound transitions. This will ensure that the workflow is cross delivery and that customers who are subscribed to a newsletter will receive a promo in an email and then in an SMS.
Question No : 4
What happens when there are multiple reviewers assigned to a delivery approval job?
Answer:
Explanation:
According to the web sources12, an Adobe Campaign Business Practitioner should be able to create and manage campaigns, workflows, reports, and customer journeys using Adobe solutions.
Based on the web sources34, a delivery approval job is a process that allows a group of operators to review and accept or reject a campaign before it is sent. By default, only the first reply from the group is taken into account (except in the event of multiple approvals).
Question No : 5
The code "delivery.operation_id = instance.vars.operation_id" is inside the delivery script tab.
What action is being performed by the code?
Answer:
Explanation:
The code “delivery.operation_id = instance.vars.operation_id” is used to link together the delivery with the campaign that it belongs to1. Therefore, option D is the correct answer.
https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/operation-id-campaign-link-is-empty-for-continuous-deliveries/m-p/363544
Question No : 6
A business practitioner needs to identify the total number of complaints for a given delivery by domain.
What out-of-the-box report would provide this information?
Answer:
Explanation:
According to the web sources123, Adobe Campaign provides several out-of-the-box reports that can help analyze and represent data for different purposes.
Some of these reports are:
URLs and click streams: This report shows the number of clicks on each URL contained in a delivery, as well as the click stream for each recipient.
Tracking indicators: This report shows the main tracking indicators for a delivery, such as opens, clicks, bounces, etc.
Non-deliverables and bounces: This report shows the number and type of non-deliverables and bounces for a delivery, as well as the breakdown by domain.
Hot clicks: This report shows a graphical representation of the clicks on each link contained in a delivery.
Non-deliverables and bounces. This out-of-the-box report would provide information about the total number of complaints for a given delivery by domain.
Question No : 7
A business practitioner has been deploying a campaign and running the delivery. The practitioner notices that delivery paused at the time of approval.
What is the named right required to resume the delivery?
Answer:
Explanation:
According to the web sources123, Adobe Campaign allows you to set up and manage the approval process for campaigns and deliveries. You can define different approval statuses and reviewers for each delivery, and track the approval progress in various places. You can also use named rights to set up permissions for operators and groups of operators to perform different actions on deliveries, such as preparing, approving, starting, etc.
Based on this information, I think the named right required to resume the delivery that paused at the time of approval is B. APPROVE DELIVERIES. This right allows you to approve a delivery after it has been prepared by another operator. You can also start a delivery after approving it if you have the START DELIVERIES right.
Question No : 8
An insurance company wants to send an email delivery labeled "New Offers" to all the customers with Car and PackageA to inform them about new offers that they can purchase. After one week they want to send a follow-up to those that did not open the delivery.
How would the business practitioner achieve that?
Answer:
Explanation:
Adobe Campaign allows you to create queries that filter recipients based on various criteria, such as their profile attributes, delivery properties and tracking logs. You can use queries to segment your audience and target specific groups of recipients for your campaigns2.
To achieve the requirement of sending a follow-up email delivery to those customers who did not open the previous delivery labeled “New Offers”, you need to create a query that filters recipients based on their product, package, delivery label and tracking logs. You need to use the Tracking Logs (trackingLog) dimension and check if it does not exist for each recipient. This means that there is no tracking information for opening or clicking on links in the previous delivery3.
https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en
Question No : 9
Following the first deployment of the client's news bulletin, the email was sent to brand advocates who had opted in. The Marketing team wants to visualize the peak period of reactivity.
Which out-of-the-box delivery report would a business practitioner recommend?
Answer:
Explanation:
Tracking Indicator report. This out-of-the-box delivery report would help visualize the peak period of reactivity by showing when recipients opened and clicked on the email.
Adobe Campaign provides several out-of-the-box delivery reports that can help analyze and represent data for different purposes. Some of these reports are:
Tracking Indicator report: This report shows the main tracking indicators for a delivery, such as opens, clicks, bounces, etc.
Delivery Summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc.
User Activities report: This report shows the actions performed by users on a delivery, such as approval, modification, sending start/stop, etc.
Delivery Throughput report: This report shows the number of messages sent per hour for a delivery.
https://experienceleague.adobe.com/docs/campaign-classic/using/reporting/reports-on-deliveries/delivery-reports.html
Question No : 10
A retail company would like to send a promotional offer to their loyalty customers which is redeemable by a phone call to their customer call center. The segmented population for the send is 23,500 and the customer center is equipped to redeem 5,000 offers each day.
How would a business practitioner ensure that the offers are controlled in a sequential send?
Answer:
Explanation:
Adobe Campaign allows you to send messages across different channels, such as email, SMS, push notifications, etc. You can also configure and schedule your deliveries according to your business needs and objectives2.
To ensure that the offers are controlled in a sequential send, you need to use an incremental query and apply the Capacity Typology rule3. An incremental query is a type of query that lets you select a subset of recipients based on a fixed number or a percentage. The Capacity Typology rule is a type of typology rule that lets you limit the number of messages sent per day for a specific channel.
https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/key-steps-when-creating-a-delivery/steps-sending-the-delivery.html?lang=en
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